Technology

Totvs' Bold Move to Acquire Linx: A Game-Changer for Brazil's IT Landscape!

2025-05-23

Author: Wei Ling

In a landscape filled with caution, one high-stakes deal is promising to turn the tide in Brazil's IT sector. Totvs, a giant in the Brazilian technology arena, is making its second bid to acquire Linx, a powerhouse in retail management software, especially after reports that Stone, Linx's current owner, has slashed its asking price.

If this acquisition materializes, it is set to reshape the market significantly, potentially triggering regulatory scrutinies from Brazilian authorities due to the magnitude of the deal.

Moreover, as the competitive landscape shifts, other companies within Brazil’s financial payments and management software sectors might start gearing up for their own deals, eager to keep pace with the emerging giant.

In an engaging discussion, Thiago Barrozo, Mergermarket’s Latin America editor, joins Dealcast host Julie-Anna Needham to unpack the implications of this potential acquisition. They delve into intriguing questions such as:

What Other Contenders Vied for Linx?

The bidding war for Linx isn't new. Who were the other significant players interested in securing this lucrative acquisition?

Why Did Stone Lower Its Price?

Stone's decision to reduce its asking price raises eyebrows. What drove this strategic move?

A Flashback to Totvs' Initial Attempt in 2020

What went wrong during Totvs' first attempt to purchase Linx back in 2020, and what lessons have been learned since then?

Tune into this week’s Dealcast for an insightful analysis and speculations about a potentially game-changing acquisition in Brazilian IT.