Revolutionizing Dating with Friends!

In a bold move to engage younger users facing declining interest, Tinder has rolled out an innovative Double Date feature that lets you team up with friends for a more social dating experience.

Take Your Friend Along for the Fun!

With the Double Date feature, users can partner with a friend and swipe through potential matches together. This exciting setup connects users who have at least one common interest, like gender or sexual orientation. Once a match is found, a group chat springs to life, including all four participants. Plus, if someone wants a more personal chat, they can simply like an individual profile!

Say Goodbye to Solo Dating Anxiety!

This feature is all about easing the pressure that often comes with solo dating. As Cleo Long, Tinder’s head of product marketing, shared, early tests revealed that users felt much more at ease being their true selves when dating alongside a friend, leading to more genuine interactions.

Battling Declining Subscribers!

This fresh initiative comes on the heels of a concerning report from Match Group—Tinder’s parent company—indicating a 5% drop in paying subscribers, now at 14.2 million. The Double Date feature aims to win back those lost users and attract new ones. Excitingly, nearly 12% of users who accepted a Double Date invite were new or returning, indicating strong interest!

Increased Engagement!

Internal data highlights that users involved in Double Date chats are significantly more active, sending 25% more messages than in standard one-on-one chats. What's more, message volume in these lively group discussions surged by 35%, particularly among users under 29!

Get Ready for a Global Launch!

Initially tested in various regions, including Latin America, Spain, and the Nordics, this feature is set for a global release in July—mark your calendars!

Fulfilling the Demand for Group Dating!

The interest in group-based dating is on the rise, with similar platforms like Fourplay and DuoDate carving out a niche. A UK-based survey revealed that 48% of Gen Z believe double dates could significantly ease dating-related anxiety.

More Features on the Horizon!

Long also highlighted other upcoming features like Matchmaker and Share My Date, aiming to transform dating into a collaborative experience. According to Tinder’s recent report, nearly half of singles now prefer support from friends while navigating the dating landscape.