Discover the Best Ads of the Week!

Every week, the creative minds at Bestads sift through the ocean of global advertising to spotlight the crème de la crème. This week, the expert eye belongs to Neil Walker-Wells, the Chief Creative Officer at Toronto's innovative agency, not so secret.

BEST TV Ad of the Week: Apple’s Touching 'No Frame Missed'

In the spotlight this week is Apple’s heartwarming ad titled 'No Frame Missed.' Known for their cutting-edge technology showcased through snappy and stylish campaigns, Apple took a strikingly different approach this time. Instead of the typical flashy display of features, they opted for a deeply emotional narrative that resonates profoundly with viewers.

In an unexpected yet refreshing twist, the ad dives into the human experience, demonstrating their camera stabilization feature not just through visual prowess but by capturing genuine moments of life. As the advertising world shifts towards more humanity-driven approaches, Apple’s ad stands out, marking a bold step into emotional storytelling.