BIG NEWS from The Verge! On July 22, 2025, this tech titan announced a slew of innovative homepage and editorial updates designed specifically to strengthen the bond with its audience.

Jumping into the spotlight is a dazzling new feature that lets readers follow their favorite topics and The Verge journalists. Imagine a personalized feed on your homepage, packed with stories that matter to you, plus a handy daily email digest to keep you in the loop!

But that’s not all! In the coming month, The Verge will also roll out several exciting new editorial newsletters. Get ready for a FREE daily digest that amplifies your access to all things Verge, alongside exclusive subscriber-only newsletters joining the ranks of Alex Heath's "Command Line" and Tom Warren's "Notepad"!

This announcement builds on the transformative homepage redesign from 2022, showcasing The Verge’s commitment to nurturing reader loyalty and forging a sustainable business model. Specifically aimed at thriving in the so-called “Google Zero” era—where traditional search engines are no longer driving traffic to publishers—this initiative is a crucial step forward.

Helen Havlak, The Verge’s publisher, boldly stated, "Google Zero is here, and the only currency that matters is direct loyal audience. We've invested years into our platform and are excited to unveil features that cater to our dedicated users. Our goal? To offer readers more reasons to log in, tailored recommendations, and seamless access without the need for intermediaries!"

The new follow feature is a game changer for logged-in users, allowing them to customize their experience by tracking individual reporters and topics. Expect to see a fresh "Following" feed on your homepage and a daily email packed with stories tailored just for you—all of this at no cost!

So, who is The Verge? Launched in 2011, The Verge is a pioneering multimedia platform that explores how technology shapes our futures. With a focus on the mainstream audience, it dives into how technology influences various sectors, from media to transportation and beyond. As we stand on the brink of rapid advancements, The Verge keeps its readers ahead of the curve with insights into what’s next.

Stay tuned, subscribe, and dive into the future of technology with The Verge!