Unpacking the Protein Phenomenon

In today's health-obsessed world, millions are turning to social media for savvy diet tips, and 2025 is officially the year of the "protein craze." Both young and old are buzzing about this high-protein trend as they strive for effective weight management.

How Much Protein Do You Really Need?

According to the Mayo Clinic, your daily calories should comprise 10% to 35% protein, depending on individual factors like age and activity level. The New York Times has even introduced a "protein calculator" to help users easily determine their ideal intake.

Food Industry Responds to the Protein Boom

With the surging popularity of protein, food manufacturers are flooding the market with a plethora of high-protein products—from shakes and candy to pancake mixes. Social media influencers are sparking engagement by sharing mouthwatering, protein-rich recipes that quickly garner millions of views!

Expert Insights from Florida State University