Are Our Fonts Under Threat from AI?

Monotype, a powerhouse in the typography industry known for owning iconic fonts like Helvetica and Futura, is sounding the alarm on AI's potential impact on typography. In their 2025 Re:Vision trends report, they explore how AI might lead to a 'reactive typography' that adapts to the reader’s emotions and environment.

Imagine your text coming into sharper focus as you read and smoothly softening when you look away. AI could even adjust typefaces based on the time of day or reading pace, prioritizing key information for better engagement. Monotype envisions a future where anyone, regardless of design experience, can create custom typography through AI tools. However, the actual application of this vision is still unclear.

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