THE BOYZ Set to Join MC Mong’s Label One Hundred: What This Means for Their Future

In a groundbreaking move, K-pop sensation THE BOYZ is reportedly poised to sign with MC Mong’s label, One Hundred, following the conclusion of their contract with IST Entertainment. This news comes from an exclusive report by Tenasia, which reveals that all 11 members of the group have decided not to renew with IST and will embark on this new journey together in December.

Significance of the Move

Why is this significant? THE BOYZ, known for their impressive performances and vocal prowess, has built a solid fanbase over the years, and their decision to stick together as they transition to a new label speaks volumes about their camaraderie and loyalty.

Trademark Rights and Brand Identity

However, there’s a critical aspect still in limbo: the trademark rights to their name. Currently, IST Entertainment holds the rights to “THE BOYZ,” and negotiations are currently in progress regarding whether the group will retain the ability to use their iconic moniker under One Hundred. This potential maneuver is pivotal, as losing the name could have implications for their brand identity and marketing in the competitive K-pop landscape.

The New Label: One Hundred

One Hundred, co-founded by the well-known artist MC Mong and Cha Ga Won, has been making waves in the industry. While it was previously assumed that THE BOYZ might be aligning with Big Planet Made, the latest revelations clarify that their affiliation is, in fact, with One Hundred, marking a fresh chapter for the members and their dedicated fans.

Looking Ahead

As fans eagerly wait for more updates, the anticipation grows over how this transition will affect THE BOYZ's musical direction and upcoming projects. Will they continue their chart-topping trajectory? Or will this change usher in a brand new sound? Only time will tell, but one thing is for sure: the excitement is palpable, and the K-pop scene is keenly watching! Keep an eye out for further announcements that are sure to shake up the industry!