The Boyz Prepare to Part Ways with IST Entertainment

In a surprising yet exciting turn of events, popular K-pop group The Boyz is preparing to bid farewell to IST Entertainment, the label under Kakao Entertainment that has been their home since debuting in 2017. According to recent reports from TenAsia, their contract is slated to expire in mid-December, prompting the group to explore new agency options rather than renew their contract.

Reasons Behind the Decision

What's driving this decision? Sources reveal that The Boyz are actively seeking an agency that aligns with their musical vision and offers a transparent management system—something that they prioritize for their future endeavors. Negotiations are reportedly underway with a potential new agency, putting them in a promising position as they navigate this transition.

Legal Framework for Contractual Discussions

Under the Korea Entertainment Management Association's guidelines, it’s perfectly legal for artists to discuss contracts with other agencies three months before their current deal ends. With that timeline in mind, The Boyz are in a strategic phase of exploring exciting new opportunities for their career.

The Importance of Unity

One noteworthy aspect of their transition is the group's strong desire to remain united. The Boyz have developed a deep bond over the years, and they are determined to stay intact, no matter which agency they partner with next. However, a significant question looms over them: will they be able to retain the name "The Boyz"? The trademark currently belongs to IST Entertainment, and while there is a possibility that the agency may allow them to keep the name or negotiate for the rights, this remains uncertain. There have been plenty of cases where former groups had to rebrand themselves entirely after leaving their agencies.

Comeback and Ongoing Tour

In the meantime, fans have something to celebrate as The Boyz has confirmed their comeback for the end of October! This will mark their first album release in approximately seven months, following the success of their last project, "PHANTASY Pt.3: Love Letter," which featured the hit track "Nectar." With anticipation building for the upcoming concept reveal, fans are eagerly awaiting what the group has in store.

World Tour Highlights

Adding to the excitement, The Boyz are currently wrapping up their "ZENERATION II" world tour, which began in July at the KSPO Dome in Seoul. The tour has taken them across 15 cities in North America, Asia, and Europe, with the final leg set to finish in Osaka, Japan. This extensive tour has solidified their status as global superstars, especially after their remarkable performances on shows like Mnet's "Road to Kingdom," where they captured many fans' hearts.

Looking Ahead

It’s a transformative time for The Boyz as they stand on the cusp of new opportunities. Fans around the globe are eager to see how this journey unfolds, as The Boyz continue to capture hearts and stages worldwide! Stay tuned for all the thrilling updates that are yet to come!