A Resurgence in the K-Pop Industry

In a surprising turn of events, the Korean music industry appears to be making a significant comeback, reminiscent of its glory days, following the backlash from the widely discussed 'HYBE Industry Trend Reports.' As the dust settles, many netizens are optimistic that the charts are finally on their way back to 'normal.'

The controversial reports published by HYBE Corporation had a profound effect on the entertainment giant’s reputation and its affiliated K-Pop groups—including popular acts like Seventeen, LE SSERAFIM, and TOMORROW x TOGETHER. The reports ignited debates around the marketing tactics and influence that HYBE wielded in the music industry.

Veteran Artists Making Waves

This heavy critique coincided with a resurgence from established veterans in the scene. BLACKPINK’s members, Jennie and Rosé, launched their solo careers with their recent hits “Mantra” and “APT.” featuring Bruno Mars. However, the buzz reached a crescendo when Big Bang’s G-Dragon, a legendary figure in K-Pop, released “Power”—his first new track in seven years—on October 31, generating even more excitement for his anticipated full album set to drop in November.

Shifting Charts and Nostalgic Sounds

As of November 11, the Melon 'TOP 100' chart indicates a stabilizing shift, showcasing top songs that highlight the resurgence of sounds from the original 'Big 3' labels: YG, SM, and JYP. Notable entries include BLACKPINK, G-Dragon, aespa, and DAY6, sending waves of nostalgia through fans who appreciate the history and artistry associated with these names.

Rejection of Viral Marketing Tactics

The resurgence is seen not just as a return to form but as a rejection of the so-called 'viral marketing tactics' that dominated the charts under HYBE’s influence. Industry experts and fans speculate if this shift indicates a renewed preference for quality music over aggressive promotional strategies.

Netizens' Reactions

Netizens are voicing their opinions with a mix of humor and satisfaction. Comments range from cheeky jibes aimed at HYBE executives to relief that the top ten charts now reflect a more traditional representation of K-Pop talent.

Looking Ahead: A New Trend?

This new chapter raises questions about the sustainability of this trend and whether it signifies a permanent shift in fans’ preferences. With industry dynamics rapidly changing, one thing is clear—the music scene is poised for exciting developments ahead.