TCL Names Star Skier Eileen Gu as Global Brand Ambassador

In a spectacular move, TCL, the innovative tech giant, has tapped Olympic freestyle skiing champion Eileen Gu as its Global Brand Ambassador. This ambitious partnership is part of TCL’s dedication to elevating the Olympic Movement as a Worldwide Olympic Partner.

At just 18, Eileen Gu made history as the youngest Olympic champion in freestyle skiing and the first athlete to collect three medals at a single Winter Olympiad. Her extraordinary achievements mirror TCL’s powerful motto, "Inspire Greatness."

Expressing her excitement, Gu stated, "I’m thrilled to take on this exciting new role as Global Brand Ambassador for Team TCL. Together, we’re committed to changing the world through passion and courage, whether I’m on the slopes or TCL is pushing the boundaries of technology. With the Winter Olympics in Milano Cortina 2026 on the horizon, I can't wait to share these moments of triumph with TCL!"

Empowering Women with Technology

Gu’s new role aligns perfectly with TCL’s "TCLforHer" initiative, which champions women’s empowerment through technology and culture. This program has already funded educational initiatives and supported over 2,000 young women, fostering a community of achievers.

Wei Xue, Vice President and ESG Director of TCL, said, "Eileen is a boundary-pushing athlete whose spirit resonates with our vision of empowering women to live extraordinary lives. We are eager to collaborate and elevate our impact leading up to the Winter Olympics!"

TCL’s Commitment to the Olympic Dream

TCL’s partnership with the International Olympic Committee (IOC), announced in February, solidifies its presence in the sporting world. Recently, TCL was recognized with a commemorative stone on the Donor’s Wall at the Olympic Museum in Switzerland, thanks to its substantial contributions.

In addition, TCL’s new global campaign for Olympic Day featured the renowned Urban Theory Dance Crew, creating a vibrant connection between Milan and Los Angeles—the two host cities for the Olympic events.

Enhancing the Olympic Experience

As we edge closer to the Milano Cortina 2026 Winter Olympic Games, TCL is set to utilize its 30 years of sports experience and unparalleled technology to enhance the spectator experience. With cutting-edge digital displays, fans around the globe can witness the thrill of the games firsthand. Plus, athletes will benefit from state-of-the-art home appliances in Olympic Villages, as well as the innovative "Athlete Moments" platform to connect with family post-performance.

About TCL: Innovating the Future

Founded in 1981, TCL stands for "The Creative Life" and is at the forefront of technological advancements, offering innovative products across diverse categories such as TVs, smartphones, audio devices, smart home technology, and clean energy solutions. Operating in over 160 countries with 46 R&D centers worldwide, TCL is dedicated to enhancing customer experiences while championing the Olympic spirit.

An Olympic Vision for a Better World

The International Olympic Committee is committed to using sport as a vehicle for global change, redistributing a whopping 90% of its income to support various athletes and organizations everyday.