In a bold move, Chinese consumer electronics giant TCL Technology Group Corp is ramping up its commitment to artificial intelligence, making significant strides in its integration into home appliances and consumer electronic products.

With a strategic focus on three primary business areas—intelligent terminals, semiconductor displays, and photovoltaics—TCL is enhancing its manufacturing capabilities. The company is actively investing in AI and digital twin technology, aimed at elevating the digital transformation within the manufacturing sector.

TCL’s vision is not just about current innovations; they are committed to future technological advancements. The company plans to significantly increase its research and development budget, working towards groundbreaking achievements in critical technologies while fostering the integration of these advancements into the high-tech manufacturing market.

At the current Appliance & Electronics World Expo (AWE) 2025 held in Shanghai, TCL is displaying an impressive array of intelligent terminal products. Visitors can see cutting-edge televisions, advanced air conditioners, smart refrigerators, efficient washing machines, innovative mobile phones, augmented reality glasses, gaming displays tailored for e-sports, and even AI-powered companion robots. This showcase underlines TCL's dedication to blending functionality with intelligence to enhance user experiences.

Moreover, TCL China Star Optoelectronics Technology, a subsidiary of TCL, is presenting its state-of-the-art printing organic light-emitting diode (OLED) displays. These OLEDs are not just for televisions but are also being used in smartphones and laptops, with sizes that range impressively from compact 5.5 inches to expansive 150 inches.

In a significant partnership, TCL recently joined forces with the International Olympic Committee (IOC), becoming the official worldwide Olympic and Paralympic partner for home audiovisual equipment and home appliances. This collaboration highlights TCL's commitment to enhancing the global sporting experience through technological innovation.

Stay tuned as TCL continues to push the boundaries of technology and enrich our daily lives!