Step into a Pixelated Paradise!

Starbucks is turning back the clock with their exciting new Bearista Game collection! This fresh lineup is a delightful throwback to the golden age of retro arcades and pixelated adventures, breathing new life into their beloved Bearista mascot, which has become a cherished symbol of video gaming nostalgia.

Launching across the Asia-Pacific regions—including Hong Kong, New Zealand, Singapore, and Malaysia—this exclusive collection is set to capture the hearts of both old-school gamers and new fans.

What’s in the Collection?

Get ready to enjoy a range of vibrant products, from mugs and tumblers to stylish tote bags, all featuring eye-catching pixel art designs. The collection showcases bold colors like sunny yellows, playful pinks, and electric blues, evoking the visual style of classic game consoles. Featuring familiar characters and hints from iconic games like Tetris, the Bearista collection is a visual treat!

Nostalgia at Its Best!

This trend is more than just a fad; it reflects a larger movement in branding. Companies are increasingly tapping into the power of nostalgia, using vintage aesthetics like pixel art to forge deeper connections with consumers who cherish memories from their gaming past.

Why It Matters in Today’s Market