Behind the Scenes of Song Ji Hyo's Lingerie Empire

On May 3, fans got an exclusive sneak peek into the life of Song Ji Hyo, the beloved actress and now CEO of her lingerie brand, through a captivating vlog on Jeeseokjin World titled "Running Man Ji Hyo’s First-Ever Vlog Revealed! The Life of CEO Nina Song." This eye-opening video showcased her journey into the world of business and design.

Measuring for Success: Ji Suk Jin's Surprising Reaction

Song Ji Hyo recently took on a fun task of designing pajamas for her 'Running Man' co-star Ji Suk Jin, but when she measured his waist at a surprising 95 centimeters, his disbelief was palpable! "Are you sure? Did you measure me right?" he asked, setting a lighthearted tone for their collaboration.

Concerns Over Costs: Ji Suk Jin's Candid Insights

During his visit to her workspace, Ji Suk Jin couldn't help but voice his concerns about the size of her office. Having seen it on a previous YouTube feature by Kim Jong Kook, he pondered whether the hefty rent might be a strain on her new venture. But when he inquired about sales, the staff reassured him: thanks to Kim's video, profits were on the rise!

Is She Just a Face for the Brand? No Way!

Many mistakenly believed that Song Ji Hyo was merely a glamorous face for her lingerie line. She set the record straight, revealing her hands-on approach—designing, measuring, cutting patterns, and even strategizing sales. Lengthy fittings with herself as the model ensure that every product is not just stylish, but also incredibly comfortable.

Seeking Feedback: A Humorous Suggestion

When asked whether she designs men’s products, Song Ji Hyo playfully admitted she doesn’t have experience in men's underwear, leaving Ji Suk Jin with a clever suggestion: why not ask the 'Running Man' members for their thoughts? Knowing their playful nature, he assured her they’d be more than happy to step in as guinea pigs!

Support from Friends: Ji Suk Jin’s Honest Take

Ji Suk Jin expressed genuine concern for his friend’s success, noting that she had bravely launched her business without external funding. He remembered giving one of her products to his wife, who loved it, which encouraged him to buy even more in support. This camaraderie shines a light on the powerful role of friendship in their competitive industry.

A Bright Future Ahead

With rising sales and a supportive circle, Song Ji Hyo’s foray into entrepreneurship is generating buzz and promises a bright future. Fans can’t wait to see how her journey unfolds as she tirelessly crafts a brand that combines comfort with style.