LAS VEGAS, April 15, 2025 – Get ready to be amazed! SmallRig made waves at the 2025 NAB Show, a premier event where creativity meets technology. They introduced three groundbreaking products that are set to transform content creation: the Boom Selfie Stick ST30 Lite, the X-Touch Smart Triple-Proof V-Mount Battery X99, and the RC 100C COB LED Video Light.

Boom Selfie Stick ST30 Lite: Revolutionizing Selfies!

In collaboration with renowned designer Drex Lee, SmallRig unveiled the Boom Selfie Stick ST30 Lite, which is changing the selfie game. This innovative tool features a one-touch leg deployment, adjusting effortlessly between 31 and 147cm (12.2-57.9in) and supporting loads up to 1kg (2.2lb). Stability is a given with its extended legs and anti-slip silicone pads ensuring a perfect fit on any surface. A game-changing adjustable phone clamp allows for 180° tilt and 360° rotation, ensuring you capture balanced shots every time. Plus, with a snap-on remote control operating up to 10m (32.8ft) away, shooting has never been more convenient!

Durability Meets Functionality: The X-Touch Smart Triple-Proof Battery!

Next up is the X-Touch Smart Triple-Proof V-Mount Battery X99, engineered with durability in mind! This powerhouse has been drop-tested from heights of 1.5m (4.9ft) and boasts an IP54 rating for water and dust resistance, ensuring it can handle even the harshest conditions. Packed with eight robust 3400mAh LG 18650 cells and featuring SmallRig's advanced PowerADC technology, the X99 also includes a user-friendly interface with a vibrant 2” touchscreen and the innovative SmallRig App for monitoring battery status and updates from your device – such convenience!

Lighting the Way: Introducing the RC 100C COB LED Video Light!

Last but not least, meet the RC 100C COB LED Video Light – a compact powerhouse that is 20% smaller yet delivers incredible brightness. With proven color accuracy (CRI Ra > 97, TLCI > 98) and an impressive temperature range of 2500K to 10000K, it offers complete creative freedom. The RC 100C supports multiple modes and boasts 15 dynamic effects for a variety of lighting options. With its versatile power options, including DC adapters and battery compatibility, plus app-based remote control functionality, this light is truly a game changer for any filmmaker or content creator!

SmallRig, founded in 2013, aims to enhance content creation with a wide array of camera accessories. With offerings tailored for vlogging, live broadcasting, and professional video production, SmallRig has built a community of over two million creators worldwide. Using their innovative User Co-Design approach, they are committed to bringing creators' visions to life, making dreams a reality!