SINGAPORE: In an exciting shift, more Singaporeans are opting to celebrate the upcoming Chinese New Year abroad, with a notable rise in interest in far-flung destinations, according to tour operators.

Super Travels has reported a remarkable 20% increase in bookings for this festive period compared to last year. Marketing manager William Huang attributes this surge to the Chinese New Year falling on Wednesday, January 29, and Thursday this year, creating a convenient long weekend for travelers. This is a stark contrast to last year's celebration, which took place over a weekend.

The tendency to travel further afield is evident, as over half of the tour groups have set their sights on European hotspots like Spain and Portugal. Some even plan to embark on an impressive 15-day tour to Eastern Europe. Huang highlights, “This is the best time for travel, allowing people to use fewer annual leave days and enjoy longer vacations compared to other months.”

Interestingly, around 80% of travelers booking during this period are individuals who celebrate the Chinese New Year, showcasing a strong tie to cultural traditions.

TRAVELING CONCERNS REGARDING CHINA

On the flip side, travel agency EU Holidays has observed that while Italy, Switzerland, and Paris continue to attract a substantial number of travelers—approximately three-quarters of their bookings—there has been a slight dip. This decline may be due to many having already indulged in vacations in the previous month.

Notably, destinations like China and Taiwan, renowned for their spectacular Chinese New Year celebrations, are seeing a drop in popularity. Managing director Ong Hanjie explains that travelers are concerned about the increased costs of dining, anticipated overcrowding, and traffic congestion inherent to these popular locales during such a busy time.

China experiences the world's largest mass migration during the Chinese New Year, with millions returning to their hometowns for family reunions. In Taiwan, the capital Taipei dazzles visitors with vibrant lanterns, bustling street markets, and captivating performances, providing a festive atmosphere that tourists may miss elsewhere.

However, locations like Guangzhou, known for timeless traditions such as lion dances, fireworks, and elaborate temple festivals, remain popular among those looking for an immersive cultural experience.

Singapore's Travel Trends and Future Predictions

According to industry experts, Singapore's tropical climate significantly boosts the appeal of winter destinations, making places like Japan, Korea, and Europe, as well as parts of China, particularly attractive during the Chinese New Year festivities.

Furthermore, a trend among travelers is emerging where they are increasingly favoring early planning and bookings. “Looking ahead to Chinese New Year 2025, we've noticed that certain segments are booking mid- and long-haul trips as early as the second quarter of 2024,” says an industry representative.

As Singaporeans gear up for a travel-filled 新年 (Xīnnián or New Year), one thing is clear: embracing longer vacations abroad not only allows for unique experiences but also signifies a shift in how this beloved holiday is celebrated. Will you be among those exploring new horizons this festive season?