
Singapore Handbag Brand Aupen and Founder Hit with POFMA Orders Over False Claims Against IP Authority
2025-09-22
Author: Daniel
Controversy Erupts Over Intellectual Property Dispute
In a surprising turn of events, Aupen, a rising handbag brand from Singapore, and its founder, Nicholas Tan, have been ordered to issue corrections under the Protection from Online Falsehoods and Manipulation Act (POFMA) due to explosive allegations regarding the country’s intellectual property authority.
Social Media Allegations Spark Legal Action
On September 9, 15, and 16, Tan took to Instagram to share multiple posts that allegedly contained false statements about the Intellectual Property Office of Singapore (IPOS) and its dealings with local businesses. These posts were deemed damaging enough to call for immediate corrective measures from authorities.
Misleading Claims About IPOS Denied
According to the Ministry of Law, Tan’s assertions implied that IPOS was discouraging local businesses from pursuing trademark protection and favoring foreign companies instead. They stated that such claims not only tarnish IPOS’s reputation but also weaken public trust in Singapore’s intellectual property framework.
Aupen’s Celebrity Status and Potential Concerns
Founded in 2022, Aupen is becoming known for its chic, asymmetrical leather handbags, sported by icons like Taylor Swift and Kylie Jenner. However, the brand now faces potential challenges, including a looming trademark dispute with American retailer Target, which complicates Aupen’s aspirations in the international market.
Details of the Allegations and the Truth Unveiled
The allegations put forth by Tan claimed that IPOS warned him against pursuing any trademark disputes with Target, stating that Singapore's laws favor foreign firms. Furthermore, it insinuated that IPOS provides support predominantly to foreign companies, a claim IPOS has categorically denied.
Timeline of Events Surrounding the Dispute
Delving into the timeline, IPOS clarified that it never advised Tan against pursuing any disputes and did indeed support Aupen’s trademark application in Singapore. With Aupen securing its trademark, the ongoing trademark challenges with Target remain distinct and separate.
Support Systems for Local Businesses
IPOS has emphasized its commitment to nurturing local enterprises, providing resources such as the IP Legal Clinic to assist those facing intellectual property challenges. Tan’s meeting with IPOS on September 1 evidenced this support, as he discussed seeking legal advice and explored potential actions concerning his brand.
The Repercussions of Spreading Falsehoods
Both Tan and Aupen have been ordered to retract their previous statements publicly, highlighting the implications of spreading falsehoods in a digital age where misinformation can swiftly undermine institutional credibility.
Conclusion: A Call for Honesty in the Brand's Journey
As the saga unfolds, Aupen's path to success now hinges not just on their design prowess but also on their ability to navigate legal complexities and uphold transparency. The brand must address not only the challenges posed by potential trademark disputes but also the importance of honest communication in an industry driven by trust.