Leak of Confidential Report

On November 1, KST, a whistleblower claiming to be an employee at HYBE Labels revealed explosive new pages from the 'HYBE Weekly Music Industry Trend Report.' This confidential document, containing over 1,000 pages, was reportedly circulated among HYBE executives—including notable figures such as Bang Si Hyuk, Kang Myeong Seok, and Lee Chang Woo—on July 13, 2023.

Motivation Behind the Leak

The individual, referred to as 'A,' stated their motivation for leaking the information, sharing, "After being patient for too long, I've gathered the courage to unveil the truth. Major media outlets have shown interest, but they have failed to publish this vital information." 'A' adamantly refuted HYBE's previous claims of not engaging in inverse viral marketing tactics. Instead, they revealed that these reports were systematically utilized for these controversial marketing strategies.

Accusations Against HYBE

Moreover, 'A' accused the reports of containing defamatory content directed not just at artists but also at various industry affiliates. Alarmingly, they reported that executives across the different HYBE labels seemed to have orchestrated a cover-up, agreeing to deny the existence of these reports altogether.

Call to Action

With a resolute tone, 'A' urged the industry and fans alike to consider the implications of the data within the reports, emphasizing that many individuals in this sector have followed orders influenced by the content of these documents while others have turned a blind eye to the unethical practices for over two years. "Ask HYBE—they can’t deny the authenticity of these original files," they added, hoping the escalating buzz would lead to more than mere speculation.

Content Credibility Concerns

Unintentionally revealing the peculiar details about various unrelated subjects, such as the giant panda Fubao and TV producer Na Young Suk, the disclosed pages raise questions about the report’s credibility and intent. Unlike prior leaks that redacted sensitive artist names and inappropriate language, these new documents are completely unfiltered.

HYBE's Response

In the wake of this controversy, HYBE Labels' CEO Lee Jae Sang offered a public apology, asserting that formal apologies would be made to artists and representatives from rival entertainment companies mentioned in the reports. However, as of November 1 KST, reports indicate that no competitive labels have received apologies, raising even more eyebrows about HYBE's accountability.

Upcoming Developments

As we eagerly await translations of the recently leaked 'Music Industry Trend Report,' one thing is for certain: this saga is far from over. Stay tuned for more shocking updates as the drama unfolds!