In a dramatic turn of events in the K-Pop industry, LPA Entertainment, previously embroiled in scandal, has rebranded itself as NA Entertainment, just as it gears up to debut its new girl group, DE:VA.

In 2022, LPA Entertainment faced severe backlash after allegations surfaced that they pressured trainees to send inappropriate pictures, including underwear photos. Disturbing text messages revealed a worrying culture within the company, emphasizing body image concerns—messages such as, “Weight checks are necessary because we need to know the person’s figure,” were widely circulated and met with outrage.

The old message echoed a pervasive attitude in the industry, reinforcing the idea that aspiring idols must conform to stringent beauty standards to succeed in the highly competitive K-Pop scene. Despite the company's rebranding efforts, lingering doubts remain among the public as netizens voiced concerns about the integrity and future of NA Entertainment. Many believe that the shadow of LPA’s past will be hard to shake off.

Compounding the controversy, recent reports indicate that the former CEO of LPA Entertainment has been imprisoned, although details regarding the charges remain murky at this time. A member of the forthcoming girl group, KIA, spilled the tea on social media, grabbing attention with the shocking revelation.

As NA Entertainment moves forward with DE:VA's debut, the fan community is left wondering: will this new girl group distance itself from the tainted legacy of its predecessor? Only time will tell if the fresh-faced idols can shed light on a potentially dark past, and if they will succeed in an industry often criticized for its demanding and sometimes exploitative practices.

Stay tuned as we bring you more updates on this unfolding story in the dynamic world of K-Pop! Will DE:VA rise to fame or be overshadowed by controversy? Don’t miss out!