In a surprising move that has fans talking, actor Ji Chang Wook has been chosen as the new ambassador for 'TERRA', the flagship beer of South Korean distiller HITEJINRO. This marks a significant change for the brand, which has been synonymous with the beloved actor Gong Yoo since TERRA's launch in 2019.

After six years of successful partnership, the brand decided it was time for a fresh face to represent its refreshing taste. Ji Chang Wook, known for his versatile acting skills and charismatic presence, is stepping in to take TERRA's advertising to new heights. Fans can expect to see Ji in a series of exciting new campaigns aptly titled 'TERRA Jump Up 2025!', a brand initiative aimed at celebrating their 6th anniversary with innovative marketing strategies.

As part of their fresh approach, HITEJINRO is not only introducing Ji Chang Wook but is also exploring collaborations with multiple endorsement models to enhance their outreach. This strategic pivot signals TERRA's ambition to captivate a broader audience and maintain its status in a competitive market.

Stay tuned for Ji Chang Wook's debut in TERRA's new TV commercial, which promises to make waves! Could this be the start of an exciting new era for the popular beer brand? Only time will tell, but fans are already buzzing with anticipation!