Meet Shake Your Plants: The New Wave of Hydration

Founded in 2022 by experienced UAE residents Lia Coelho and Justine Dampt, Shake Your Plants (SYP) is on a mission to transform the way we think about hydration. Their groundbreaking product, Kombucha+, made its debut in 2024.

Why the UAE? A Perfect Playground for Start-ups!

Dampt emphasizes that the UAE is prime territory for innovative start-ups like SYP, especially when addressing critical hydration issues. With blistering heat and an active lifestyle, many residents struggle to stay hydrated, often resorting to sugary alternatives instead of plain water.

"The demand for wellness products is soaring. In a health-conscious market where people are globally aware and willing to try new things, launching a science-backed, plant-based hydration solution seems like a no-brainer," says Dampt.

Expanding Horizons: From UAE to Global Markets

After establishing a foothold in the UAE, SYP is now eyeing expansion into the UK and plans to venture into other GCC nations like Saudi Arabia, as well as additional European territories. The rising interest in functional beverages makes these markets ripe for innovation.

A Wake-Up Call: The Alarming Hydration Statistics

Recent studies from major health organizations reveal shocking statistics: a staggering 94% of people fail to drink adequate water, and 92% are missing vital vitamins and minerals. This highlights a widespread issue of dehydration that often goes unnoticed. Dampt advocates that SYP aims to bridge these gaps with convenient, plant-powered hydration solutions.

Educational Initiatives: More Than Just a Beverage

As a certified nutrition coach and busy mom, Dampt is committed to creating natural, easy-to-consume hydration options that surpass plain water. "Educating consumers about the real risks of dehydration and nutrient deficiencies is crucial,