Louis Vuitton has just launched a breathtaking new store in Shanghai, taking luxury retailing to a whole new level with an avant-garde design resembling a real cruise ship.

A Cultural Haven on Water

Officially named "The Louis," this awe-inspiring concept merges retail, gastronomy, and art into one remarkable destination. According to Pietro Beccari, the chairman and CEO of Louis Vuitton, this innovative space marks a significant milestone in the brand’s cultural journey, perfectly anchored in Shanghai's vibrant landscape.

An Architectural Marvel

With its shiny metallic monogram facade and stacked levels crafted from iconic Louis Vuitton trunks, The Louis stands out at the bustling HKRI Taikoo Hui mall on Shanghai's West Nanjing Road. This stunning construction nods to the brand’s rich maritime history and ties back to Shanghai’s own legacy as a historic port city.

An Experience Like No Other

Visitors to The Louis will first step into the mesmerizing "Visionary Journeys" exhibition, created with the prestigious OMA architectural firm. This immersive experience spans 13,000 square feet and features ten thematic rooms, showcasing both the brand’s storied past and its modern audacity.

Rediscovering Louis Vuitton

Shohei Shigematsu, a partner at OMA, has crafted a narrative that invites guests to rediscover Louis Vuitton's essence through innovative installations. A standout feature is the "Trunkscape," a tunnel encased in LED screens that transport viewers through the brand's journey—melding the past with the future.

An Educational Journey

The exhibition unfolds across various rooms that explore the brand’s maritime ties to Shanghai and its historical roots. Highlights include an exploration of classic Louis Vuitton trunks, whimsical artifacts of legendary travelers, and a deep dive into the iconic bags designed by fashion luminaries like Marc Jacobs and Virgil Abloh.

A Culinary Voyage

Adding to the visual feast is Le Café Louis Vuitton, the brand’s inaugural dining spot in Shanghai. Led by the acclaimed chef Leonardo Zambrino, the menu fuses local Shanghai flavors with Western culinary techniques, featuring dishes like "monogram Raviolis" and unique takes on classic salads.

Celebration of Culture and Art

The grand opening of The Louis promises to be a sensational affair, featuring 24 hours of non-stop festivities—complete with film screenings, Tai Chi sessions, and culinary workshops. This event encapsulates Louis Vuitton’s commitment to blending luxury with cultural appreciation.

Mark Your Calendars!

From June 28, immerse yourself in this newfound hub of creativity and luxury. Reservations can be made via WeChat, ensuring you experience every inch of this stunning venue. Don’t miss out on what promises to be a landmark in both retail and cultural landscapes!