Introduction

In a stunning turn of events, recently released audited internal documents from HYBE, the powerhouse behind some of the biggest names in K-pop, have surfaced, sparking outrage and confusion among fans. The Ministry of Culture, Sports, and Tourism made these documents public, though they were quickly retracted due to concerns about their potentially damaging content. However, the quick actions of netizens ensured that the information spread like wildfire.

Details of the Documents

Within these documents, it was revealed that HYBE's strategic planning included alarming intentions to sidelined their popular girl group, NewJeans. With the rise of ILLIT joining the ranks of HYBE girl groups, which already featured NewJeans and LE SSERAFIM, the company was reportedly mulling over the idea of branding ILLIT, NewJeans, and LE SSERAFIM under a new and catchy acronym, "New-ILL-LE." This categorization was supposed to signify a groundbreaking generation of HYBE idols, but the company's ambition appeared to extend beyond mere branding.

Impact on NewJeans

The leaks point to an unsettling trend where the team sought to elevate LE SSERAFIM to new heights by associating them with the success of million-selling girl groups like BLACKPINK and aespa. This strategic maneuver included plans to "remove" NewJeans from the spotlight, suggesting a shift in focus that could leave the beloved group in the shadows.

Internal Discussions

Some internal discussions highlighted an urgency to capitalize on the expected sales of LE SSERAFIM, urging a clean break from the 4th generation of girl groups to create a standout category for LE SSERAFIM. “Throwing away ‘New’ could pave the way for a fresh start,” one excerpt reportedly stated, with implications of promoting LE SSERAFIM as the highlight of the generation.

Industry Response

The scandal intensified after HYBE underwent an audit with the National Assembly, spurring talks of accountability and ethical practices within the industry. Fan responses quickly turned from confusion to outrage, with many calling for transparency from HYBE regarding the future of NewJeans.

Past Controversies

This is not the first time HYBE has been embroiled in controversy; previous allegations suggested that the company might have sabotaged the upcoming group, RIIZE. As the situation unfolds, K-pop enthusiasts remain vigilant, demanding not just clarity on these corporate decisions but also accountability for the fates of their favorite artists.

Conclusion

As fans rally together, the question remains: What will the future hold for NewJeans? Will they be able to rise above corporate shifts, or will they become collateral damage in the fierce fight for K-pop supremacy? Keep your eyes peeled for updates on this evolving situation, as it continues to shake the very foundations of the K-pop world!