Samsung is making strategic moves in the artificial intelligence realm, initiating conversations with industry leaders OpenAI and Perplexity AI to enhance the capabilities of its upcoming Galaxy S26 smartphone. This ambitious plan is set to go beyond the existing partnership with Google’s Gemini.

Choi Won-joon, head of Samsung's mobile division, revealed that the company is actively engaging with multiple vendors to ensure that their AI offerings provide exceptional user experiences. This approach signals a significant shift in how Samsung plans to integrate AI into its devices.

Interestingly, it's been reported that Samsung was on the verge of investing in Perplexity, which is backed by Nvidia, earlier this June. The new strategy may allow Samsung to stack both Perplexity's advanced assistant and OpenAI's innovative models alongside Gemini, creating a powerful AI toolkit for the Galaxy S26.

Much like rival Apple, Samsung aims to offer a diverse selection of AI technologies from various partners, allowing users to choose their preferred assistant rather than being confined to a single option. This flexible approach could give the Galaxy S26 a much-needed edge in a competitive market where standing out based solely on technical specifications is increasingly challenging.

As Samsung prepares for its next earnings report, investors will be keenly observing the developments in these vendor partnerships and any potential investment deals. The anticipation surrounding the Galaxy S26 is growing, as it could redefine how AI is integrated into consumer devices.