Technology

Samsung Revolutionizes UK Film Industry with Cutting-Edge Virtual Production Facility

2025-04-16

Author: Siti

Samsung Teams Up with Twickenham Film Studios

In an exciting development for the UK film industry, Samsung Electronics has announced a groundbreaking partnership with Twickenham Film Studios and the renowned Virtual Production specialists, Quite Brilliant. This collaboration is set to introduce a state-of-the-art LED stage that will redefine virtual production capabilities in the region.

A Milestone for Virtual Production in the UK

The new facility, slated for completion by May 2025, will utilize Samsung’s advanced virtual production technology. Expect it to be a game-changer: with one of the largest LED display sound stages in the UK, the setup will feature a stunning 24 x 4.5 meter LED back wall, a 105 sq meter LED ceiling, and versatile LED mobile totem walls. Imagine the possibilities—this facility will include a permanent turntable and a motion control crane!

Pushing the Boundaries of Creative Production

Samsung's foray into this realm not only highlights its commitment to high-quality visuals but also aims to enhance the cost-effectiveness and sustainability of film production. As Deborah Honig, Chief Customer Officer at Samsung Electronics, eloquently puts it, this innovation opens the floodgates for filmmakers and content creators, allowing them to amplify digital effects and streamline production.

Industry Insiders Weigh In

Sunny Vohra, owner of Twickenham Film Studios, expressed enthusiasm for the partnership, emphasizing its alignment with their ongoing strategy to invest in Twickenham's future. Hollywood star Kenneth Branagh echoed this sentiment, praising the studio's dedication to excellence and innovation.

Designed for Filmmakers by Filmmakers

Chris Chaundler, Managing Director of Quite Brilliant, noted that this initiative is guided by their extensive experience with over 200 virtual production projects. This bespoke stage is not just for feature films but will also accommodate television shows, advertisements, and social media content, reaffirming Twickenham’s commitment to the evolving landscape of media production.

Technical Excellence That Sets New Standards

The LED stage will leverage Samsung's IVC 2.1 pixel pitch technology, which ensures stunning picture quality, crucial for virtual production. With advanced management software and sophisticated color correction capabilities, filmmakers can expect not just clarity but also precision in their visual storytelling.

An Oscar-Winning Legacy

Samsung’s establishment in Twickenham, known for its Oscar-winning post-production team, positions it as a pivotal player in the industry. This partnership signals a bright future for filmmakers looking to embrace new technologies.

Elevating Film Production Standards

With features like a 12,288 Hz refresh rate, Black Seal Technology for exceptional contrast, and customizable display options, Samsung’s LED wall for virtual production promises to set new benchmarks in the industry. The stage is perfectly crafted to ensure flawless integration of real-time visual effects, making it an essential resource for filmmakers.

Conclusion: A New Era for UK Film and Media

As Samsung, Twickenham Film Studios, and Quite Brilliant embark on this ambitious venture, the entire film and television industry stands on the cusp of transformation. Get ready for a new era of creativity and innovation in Britain's film landscape!