Samsung Revolutionizes Home Entertainment with Groundbreaking 2025 AI TV Lineup

SEOUL, April 7 — Samsung Electronics is ushering in a new era of intelligent home entertainment with the launch of its comprehensive 2025 TV lineup. Designed to create personalized viewing experiences, these televisions will learn and respond to users' preferences, intentions, and behaviors like never before.

At the much-anticipated "Unbox & Discover 2025" event held at Samsung’s flagship store in Gangnam, the tech titan revealed an impressive array of AI-enhanced models, including the upgraded Neo QLED 8K, OLED, and QLED series, featuring larger displays and innovative products like the "Moving Style" portable display and the ultra-short-throw projector, The Premiere 5.

Yong Seok-woo, President of Samsung’s Visual Display Division, stated, “The AI Samsung envisions is a companion that seamlessly enhances daily life. We are going beyond consumer expectations to deliver experiences that traditional screens simply could not offer.” This commitment to redefining home entertainment focuses on enhancing everyday routines through intelligent technology.

Groundbreaking Features of the 2025 Lineup

Central to Samsung’s 2025 lineup are three groundbreaking features: AI Home, AI Assistant, and AI Viewing Optimization.

**AI Home** introduces impressive advancements such as Home Insight, which assesses usage patterns and room conditions to make informed recommendations, like turning on the air conditioning during a heatwave or activating air purifiers when air quality declines. Additionally, the Home Monitoring system keeps users informed by alerting them to any unusual activity while they're away.

The **AI Assistant** elevates the viewing experience by providing real-time translation for subtitles along with a "Click to Search" feature. This handy tool identifies actors, recommends similar content, and displays related program information—all while viewers are watching.

With **AI Viewing Optimization**, Samsung aims to elevate visual fidelity through enhanced AI upscaling, which improves detail and contrast in lower-resolution content. The lineup also boasts new remastering features designed to amplify color vibrancy and visual depth, creating a truly immersive viewing experience.

Expanded Offerings and Innovations

With a significant increase in its AI TV offerings, the 2025 lineup features 61 models across 14 series—up from 34 models and nine series last year. The integration of AI capabilities into QLED and The Frame models reflects an extensive commitment to innovation, while OLED options have expanded to include sizes from 42 to 83 inches. Notably, the Neo QLED now includes impressive 100 and 115-inch selections, solidifying its dominance in the large-screen market.

Samsung is also making strides in accessibility with its Moving Style displays, now offered in sizes under 55 inches across Neo QLED, OLED, QLED, UHD, and The Frame models. The Premiere 5 is touted as the industry’s first touch-interactive projector, utilizing advanced triple-laser technology to project images as large as 100 inches from just 43 centimeters away.

Lifestyle Content Services

In a move that extends lifestyle content services, Samsung’s Art Store is now available on the 2025 Neo QLED and QLED televisions—previously exclusive to The Frame. Subscribers can explore over 3,000 art pieces from renowned global museums in glorious 4K resolution, featuring everything from striking photographs to iconic masterpieces.

As Samsung boldly steps into the future of home entertainment, the 2025 TV lineup illustrates a radical shift towards integrating artificial intelligence—not just within the screens—but at the very core of living spaces. Expect personalized viewing experiences that will forever change the way we interact with home entertainment systems. Don't miss out on the future—Samsung is leading the charge!