In a bold move to solidify its dominance in the display technology market, Samsung Display announced on Sunday its ambitious plan to achieve a staggering 50% growth in the shipment of quantum dot (QD)-OLED monitor panels this year. This growth targets a significant increase in the demand for high-quality display products as the company ramps up efforts to expand its innovative product lineup.

Last year, Samsung shipped 1.43 million units of QD-OLED panels for computer monitors, and with the upward trend in customer preference for superior display technology, this year’s shipments are expected to exceed 2 million units, marking a significant milestone in the company's market strategy.

The global shift from LCD to OLED technology has become more pronounced, with total global shipments of OLED monitor panels soaring to around 2 million units in 2023. This dramatic rise—from just 8,300 units in 2021—indicates a remarkable 300% growth, highlighting consumers' increasing appetite for vibrant and high-performance displays. Notably, Samsung Display maintained a commanding 71.2% market share in OLED panels for monitors last year, reinforcing its leadership in the sector.

Samsung is not resting on its laurels. To enhance its portfolio, the company launched a cutting-edge 27-inch ultra HD (3840 x 2160) monitor earlier this year, boasting a pixel density exceeding 160 pixels per inch—the highest among 27-inch self-emissive OLED gaming monitors. This technology offers unparalleled image clarity, making it a game-changer for professional and gaming environments alike.

Moreover, an exciting new product is on the horizon: a 27-inch QHD (2560 x 1440) monitor set for release in the first half of this year, featuring an astonishing refresh rate of 500 hertz—the highest among current self-emissive monitors. With an ultra-fast response time of about 0.03 milliseconds, this monitor promises to deliver an unprecedented viewing experience, perfect for competitive gamers and creative professionals.

Brad Jung, Samsung Display’s head of Large Display Marketing, emphasized the importance of this technological shift: "The transition from LCD to OLED in the monitor market is expected to accelerate further, influenced by the superior image quality and technological advancements that QD-OLED presents." He also reiterated Samsung's commitment to innovation, stating, "We will introduce various innovations and products to meet our customers' expectations swiftly."

With these advancements, Samsung Display is poised not only to enhance its market position but also to redefine the standards of display technology. What does this mean for consumers? Get ready for a future filled with brilliant colors and seamless visuals! Stay tuned as Samsung continues to push the envelope in monitor technology.