Smarts Takes the Helm in Watch Industry Makeover

In an electrifying new partnership, Smarts, the innovative global PR and creative agency, has been tapped to spearhead the launch of a groundbreaking premium watch brand: Split Watches. This exciting announcement comes after a highly competitive pitch involving multiple agencies.

Breaking Tradition: The Vision Behind Split Watches

Established by Ed Margulies, a visionary third-generation watchmaker, Split Watches is set to disrupt the traditional watch industry. While most brands cling to time-honored designs, Split caters to the trendsetters and bold individuals craving a modern twist. It promises watches that are not only stylish but crafted with contemporary materials, keeping pace with today’s fast-moving world.

A Legacy of Excellence: Meet Ed Margulies

With an impressive history of managing UK distribution for iconic luxury brands like Hublot, Richard Mille, and Audemars Piguet, Margulies is ready to launch Split’s inaugural collection this month. But that’s just the beginning—there are exciting plans for exclusive limited-edition releases throughout the year!

Watches That Make a Difference: A Heartfelt Mission

What sets Split apart is its commitment to giving back. For every chronograph purchased, the brand will donate one hour of therapy for a child dealing with trauma, ensuring that each watch sold contributes to a meaningful cause in partnership with the Anna Freud Foundation.

Get Ready to Experience Split Watches!

With its fresh take on luxury timepieces and commitment to social responsibility, Split Watches is poised to redefine what it means to wear a premium watch. Keep your eyes peeled for the launch—you won't want to miss this stylish revolution!