
Revolutionizing Local Searches: Google Unveils AI-Driven Calling Feature
2025-07-16
Author: Siti
Google Transforms Business Calling with AI
In a groundbreaking update, Google has introduced an AI-powered calling feature designed to streamline the process of connecting with local businesses. This new technology, currently being rolled out in 45 states across the U.S., allows users to bypass routine phone calls altogether.
"To help you get even more done, we’re now bringing a new, agentic capability directly into Search: AI-powered calling to local businesses," stated Robby Stein, Google’s VP of Product for Search, in a recent blog post.
Automated Calling: Easy and Efficient
Users can now search for services such as pet grooming or dry cleaning, and with just a few clicks, Google will contact these businesses on their behalf to retrieve essential information like pricing and availability.
The automation kicks in when users search for local businesses, prompting a new option labeled ‘Have AI check pricing’ at the top of the results. By answering a few simple questions about their needs and preferences, users can submit their requests without a single call.
How It Functions — A Seamless Experience
Once a user submits their request, Google will gather data from various local businesses. The AI will make calls to check for appointments or service availability, simplifying the decision-making process and sending the gathered options back to the user.
Google is eager to ensure this tool is practical; it won’t call businesses during unsociable hours, and users can choose their preferred method of receiving updates—whether via text or email.
What’s New for Subscribers?
For those subscribing to Google AI Pro and AI Ultra, the calling feature comes with enhanced options and greater limits. Additionally, these subscribers will gain access to Google’s advanced AI model, Gemini 2.5 Pro, which boasts superior reasoning and coding capabilities.
In another innovative twist, Google has introduced ‘Deep Search’ within the AI Mode. This feature conducts extensive research for users, compiling comprehensive reports complete with citations in a fraction of the time it would typically take.
A Competitive Edge in the AI Landscape
As AI chatbots like ChatGPT and platforms such as Perplexity continue to gain traction, Google is working diligently to maintain its edge in the search engine market. With new functionalities like the AI calling feature, Google aims to enhance user experience and keep pace in this rapidly evolving digital landscape.
With these advancements, Google is not just keeping up with competition; it's redefining how users interact with search engines, making everyday tasks simpler and faster.