Mawari Unleashes vTubeXR for Next-Level VTuber Interactions

In an exciting major leap for fan engagement, Mawari has unveiled vTubeXR, a cutting-edge extended reality (XR) platform that promises to transform how fans connect with their favorite virtual YouTubers (VTubers). This innovative tool allows for fully immersive 3D interactions that bring digital creators to life in ways never experienced before.

Experience the Future of Virtual Meet-and-Greets

Gone are the days of flat, two-dimensional interactions! With vTubeXR, fans can finally enjoy a rich, personalized experience that mimics real-life meet-and-greets. Thanks to Mawari's unique 3D streaming technology, users can experience stunningly detailed avatars at low latency, ensuring a seamless encounter across various devices.

An Era of True Connection

Luis Oscar Ramirez Solorzano, Mawari's CEO, states, "With vTubeXR, we’re creating a new era where fans can genuinely meet and connect with virtual creators in ways that were never before possible." The platform eliminates the need for traditional studio setups, broadening accessibility beyond local systems and ensuring a truly global experience.

A Showcase at Expo 2025 Osaka, Kansai

Mawari has joined forces with Japan's leading VTuber agencies, Brave Group and Virtual Avex, to showcase vTubeXR during the Expo 2025 Osaka, Kansai. Attendees will be treated to immersive, one-on-one experiences that replicate the magic of real-life events. This exclusive Early Access program runs from June 1 to August 31, 2025, giving participating VTubers a chance to shape the future of immersive engagement.

Endless Engagement Opportunities Await

The platform sets the stage for exciting new opportunities in fan engagement. Virtual Avex plans to host regular weekend events utilizing vTubeXR, allowing fans to connect with beloved VTubers repeatedly. Similarly, Brave Group is gearing up for interactive storytelling and XR live performances to broaden their IPs' audiences.

VTuber Phenomenon Set for Explosive Growth

The popularity of VTubers is skyrocketing in Japan, with the market expected to reach a whopping $1.5 billion by 2026. Thousands of VTubers engage fans through livestreams, music, and collaborations, and according to a recent survey by Mawari, 76% of participants crave more immersive experiences, with 86% willing to pay for interactive encounters.

Expanding Opportunities with Monetization Features

Upcoming monetization features within vTubeXR aim to empower IP holders, introducing ticketed events, digital goods sales, and exclusive VIP experiences. This focus will help creators maximize their 3D avatars' potential, paving the way for diverse monetization strategies.

Beyond Japan: A World of XR Possibilities

Mawari's ambitions don't stop at national borders. vTubeXR is set to unlock a variety of use cases, from real-time language learning using AI avatars to multilingual guides for travelers. With plans to expand its network globally and introduce new XR experiences, Mawari is firmly committed to reshaping the digital landscape and enhancing both user experience and business models in the 3D avatar sphere.