Technology

Revolutionizing Advertising: VIOOH and Outernet Team Up for Programmatic DOOH in London

2025-07-15

Author: John Tan

A Game-Changer in Outdoor Advertising

In an exciting development for advertisers, VIOOH, a frontrunner in premium digital out-of-home (DOOH) supply, has forged a groundbreaking partnership with Outernet London, a global media and entertainment powerhouse.

Outernet: A Hub for Digital Innovation

Outernet stands as Europe's largest and most cutting-edge digital screen destination. It combines state-of-the-art event venues and retail spaces, transforming the area into a vibrant media and entertainment district. This unique blend attracts millions, making it the UK's top cultural hotspot.

Unmatched Reach with Premium Inventory

Advertisers will gain unparalleled programmatic access to nine high-impact digital screens at Outernet, racking up over 233 million impressions each month. This accounts for a staggering 2.5% of the UK's digital OOH market.

Strategic Visibility in Central London

Central London's iconic locations host Outernet's stunning Landing and Vista screens, along with the impressive Now Building. These offerings provide advertisers with a remarkable opportunity to reach diverse audiences in one of the world’s most bustling cities.

Real-Time Optimization for Maximum Impact

Thanks to advanced tracking and optimization technology, campaigns will be monitored in real time, enabling brands to achieve optimal effectiveness.

VIOOH's Commitment to Innovative Advertising Solutions

Gavin Wilson, VIOOH’s global chief commercial officer, shared his excitement: "This partnership with Outernet marks a significant milestone for us, delivering premium DOOH inventory to our programmatic marketplace. Outernet's state-of-the-art digital platform, combined with its impressive visitor engagement, offers a golden opportunity for brands looking to make waves in central London. Our real-time trading capabilities empower brands to leverage this valuable inventory with unprecedented precision and efficiency."

A New Era for Brands in London

Tom Perrett, Outernet's chief of sales, also expressed enthusiasm: "Our new alliance with VIOOH unlocks extraordinary opportunities for brands to engage with London’s millions of visitors year-round. Collaborating with VIOOH’s skilled programmatic team empowers us to deliver a sophisticated and efficient means of utilizing our stunning digital canvases."

Unlocking Potential Through Programmatic Buying

Programmatic buying facilitates greater flexibility, precise targeting, and heightened efficiency, ensuring brands can make a powerful impact in one of London's most vibrant advertising environments.