Generative AI Takes Center Stage in Gaming

A fascinating new study reveals that a striking 7% of games in the entire Steam library are now proudly disclosing their use of generative AI technology. This groundbreaking revelation comes courtesy of Totally Human Media, highlighting an industry shift that is reshaping the gaming landscape.

A Dramatic Leap in AI Utilization

As of July 13, 2025, 7,818 out of approximately 114,126 games available on Steam have embraced generative AI in some capacity, marking a profound increase from just 1.1% reported in April 2024. With more than 20,000 new games released since the last report, the adoption of AI is surging at an unprecedented rate.

2025: The Year of AI in Gaming

The report shines a spotlight on 2025, revealing that one in five game releases this year are leveraging generative AI technology. Among these, an impressive 60% utilize AI for visual asset generation, significantly enhancing the aesthetic experience for players.

Diverse Applications of Generative AI

The applications of generative AI in gaming are diverse and exciting. Beyond visual assets, developers are harnessing this technology for audio creation, narrative and text development, marketing strategies, and even intricate game logic.

Notable Titles Utilizing AI

Several high-profile Steam games have jumped on the generative AI bandwagon. Titles like inZOI are using AI for crafting in-game textures and enhancing character behavior, while Liar's Bar integrates AI-generated character voices. Comedy Night is also on the list, employing AI for effective content moderation. These innovations are setting a new benchmark for what players can expect from their gaming experiences.

The Future of Gaming is Here

As generative AI becomes more entrenched in the gaming industry, players can look forward to richer, more immersive experiences. The transformation is just beginning, and it’s clear that AI's role in gaming is set to expand, promising even more thrilling adventures ahead.