Technology

Qantas' Dazzling 3D Turtle Takes Flight on a Stunning Billboard

2025-05-30

Author: Daniel

Experience the Magic with Qantas' Flying Turtle!

Prepare to be amazed! Heckler Singapore has just unveiled a jaw-dropping 3D anamorphic billboard that brings to life Qantas' whimsical 'Australia In The Sky' campaign. This marks a thrilling new chapter in their ongoing collaboration with the iconic airline.

Nestled in the bustling heart of Singapore, the billboard showcases Qantas' beloved flying Turtle character, captivating onlookers with its stunning visual effects. This delightful creature, initially introduced in the airline's storytelling efforts, now takes to the skies in a bold and innovative way, thanks to advanced visual techniques.

The creative minds at Heckler designed this eye-catching installation using the recognizable windows of a Qantas aircraft as a focal point, which not only ties the brand into the experience but also adds depth to the mesmerizing 3D illusion.

Creative director Cody Amos expressed, "It's not every day you see a turtle flying in the sky! We had the freedom to explore her flight style, adding that magical touch to the spectacle."

This monumental installation isn't just a regional first for Heckler; it's a continuation of their groundbreaking work in 3D out-of-home advertising, building on their previous success with Australia’s first 3D billboards.

Belinda Allen, Asia's general manager of marketing, stated, "We entrusted Heckler with our vision and challenged them to weave a captivating story for this billboard. Achieving a 3D illusion on a flat surface is no easy feat, but the team has truly surpassed all our expectations with this project!"