Las Vegas, Jan. 20, 2025 — Pozalabs, an innovative artificial intelligence music startup, made waves at the Consumer Electronics Show (CES) 2025, held from January 7 to January 10, where they presented an extraordinary 3D audio experience featuring the popular K-pop girl group, aespa. This cutting-edge project, developed in collaboration with industry giants Samsung Electronics, Google, and SM Entertainment, is set to redefine how listeners enjoy music.

At CES 2025, Pozalabs showcased an exclusive collection of aespa's music videos and concert footage, including hits like "Whiplash," "Supernova," and "Armageddon." Attendees were treated to the unique sound experience enabled by Eclipsa Audio's immersive audio model and formats (IAMF) technology, allowing them to appreciate aespa's music like never before. This advancement aligns with Pozalabs' ambitious objective of revolutionizing the music industry through AI-driven innovation.

A Vision for the Future

Pozalabs' Chief Strategy Officer, Taehyun Kim, expressed excitement about this collaboration, stating, “Working with Samsung Electronics, Google, and SM Entertainment marks a significant milestone in our journey to bring spatial audio technology to the forefront of global content creation. By merging AI capabilities with immersive audio, we are unlocking new realms for artistic expression.” Kim also emphasized the project’s potential for reshaping content creation using AI.

Eclipsa Audio, the core technology behind the IAMF, was co-developed by Samsung Research and Google, crafting a three-dimensional sound landscape that enhances audio quality across diverse devices, from high-end speakers to regular headphones. Pozalabs' involvement in CES 2025 underscores the growing importance of 3D audio within the entertainment industry.

A New Era in Audio Content

With YouTube gearing up to implement IAMF technology site-wide in 2025, the prospects for 3D audio content are enormous. Pozalabs is at the forefront of this wave, actively working to equip creators with efficient tools for producing and deploying 3D audio experiences.

"The project with aespa at CES 2025 is merely the tip of the iceberg," added Kim. "We are committed to extending the reach of spatial audio technology globally, collaborating closely with our partners to forge new opportunities for artists and creators alike."

About Pozalabs

Founded in 2018 and based in Seoul, South Korea, Pozalabs focuses on advancing AI technology for music production and creation. Their mission is to “Spread the joy of music with AI,” and they envision a world where creativity is sparked through innovative tools. Pozalabs specializes in AI-powered background music generation, serving various industries including media, entertainment, IT, and gaming.

As leaders in the AI music sector, Pozalabs remains dedicated to ethical data practices and copyright compliance, consistently enhancing their offerings through strategic partnerships and research.

Stay tuned as Pozalabs continues to redefine the auditory landscape in music and entertainment.