Campaign Overview

In a thrilling new initiative, POCO India has teamed up with the renowned Bollywood sensation Akshay Kumar to launch a campaign tailored for the dynamic and tech-savvy Gen Z audience.

Campaign Theme and Products

This groundbreaking collaboration, conceptualized by Monks India, seeks to inspire young individuals to 'Xceed Your Limits.' The centerpiece of this campaign features the much-anticipated POCO X7 and X7 Pro smartphones.

Target Audience

With the tagline 'Xceed Your Limits,' the campaign resonates particularly with gamers, social media influencers, and pop-culture aficionados.

Creative Approach

The campaign presents Akshay Kumar in a lively, comic-book-inspired live-action film that captures the essence of the fast-paced entertainment landscape.

Insights from Creatives

Soven Mandal, Executive Creative Director at Monks India, emphasized the shift from traditional advertising to engaging content marketing.

Campaign Launch and Execution

The campaign kicked off in January with teasing glimpses circulated on social media, culminating in an adrenaline-pumping 60-second film.

Vision for Audience Engagement

Megha Ahuja, Vice President of Account Management at Monks India, explained the goal to create a compelling narrative that’s felt, not just observed.

Conclusion and Call to Action

As the digital landscape evolves, POCO India’s campaign aims to inspire a generation to embrace their power and break through limits.