Pancreatic Cancer Canada Amplifies Awareness Campaign for Higher Survival Rates

In November, Pancreatic Cancer Canada is spearheading an urgent campaign aimed at raising awareness and funds to tackle pancreatic cancer, which ranks among the most lethal diseases globally. This month-long initiative invites Canadians to get involved in fundraising activities, participate in awareness events, and join a unique axe-throwing event set to take place.

On November 21, in observance of World Pancreatic Cancer Day, over 40 notable landmarks across Canada—such as the iconic CN Tower, Calgary Tower, and the Olympic Park in Montreal—will be illuminated. This striking display serves to honor the lives affected by the disease and underscores the pressing need for enhanced survival rates and better support systems for patients.

Pancreatic cancer has a grim five-year survival rate of just 10%, meaning that an alarming 90% of those diagnosed succumb to the disease within five years. Presently, pancreatic cancer stands as the third deadliest type of cancer in Canada, with projections indicating it could become the second most lethal by 2030.

Recent analyses reveal a concerning increase in incident rates, particularly among women under 55 years of age. Moreover, research indicates that Generation X and Millennials are at a significantly heightened risk of developing pancreatic cancer, as well as other types of cancer, compared to earlier generations.

Pancreatic Cancer Canada foresees that in 2024, more than 7,100 Canadians will receive a pancreatic cancer diagnosis, escalating the urgency for awareness and support. Despite ongoing research efforts, advancements in improving pancreatic cancer survival rates have been dismally slow over the last fifty years. The disease remains tragically underfunded and neglected in the realm of cancer research.

Michelle Capobianco, CEO of Pancreatic Cancer Canada, underscores the need for change, stating, "To fundamentally shift outcomes for this disease, action must be taken. A dramatic change in perspective and investment is vital now." Capobianco emphasizes that "increased awareness leads to earlier detection, which ultimately grants patients more time." Both innovations in research funding and a focus on improving early diagnosis and treatment options could significantly enhance the quality of life for patients and their families.

Reflecting on her brother’s battle with pancreatic cancer, Capobianco shares, "We learned invaluable lessons during his journey." She stresses the importance of self-advocacy, gaining knowledge about the disease, and establishing a robust support network, including family, friends, and organizations like Pancreatic Cancer Canada.

Illiatovitch-Goldman, another advocate within the movement, voices the collective sentiment: "More needs to be done to spare other families from the heartache of loss we've faced."

Pancreatic Cancer Canada invites individuals to participate in early detection initiatives or honor cherished ones who have been affected by pancreatic cancer. Donations can easily be made through the organization’s website, enabling the continuation of crucial programs in the fight against this insidious disease. Spread the word and take a stand—together, we can make a difference!