OREO Goes Galactic!

On April 11, OREO made history by launching its iconic cookie into space during a star-studded event at Nimo Highlands in Bandung, Indonesia, attended by some of Southeast Asia's most famous personalities. This groundbreaking launch was achieved in collaboration with space agency Sent Into Space, streamed live for millions to witness this remarkable moment.

A Universe of Flavor Awaits!

OREO has introduced its exhilarating OREO Space Dunk Cookie, designed to awaken the adventurous spirit in everyone. In tandem, they unveiled the exclusive OREO Spaceburst Cream cookie—a limited-edition flavor with a cooling sensation that promises to encapsulate the essence of space.

The OREO Space Dunk cookies are not just a delight to the taste buds; they come with five unique Galactic-themed embossments, including Rocket, Helmet, Telescope, Star Gaze, and the elusive Shooting Star.

An Immersive Experience Like No Other!

The launch event was a captivating experience, featuring a futuristic Space Tunnel leading guests into a Cosmic Playground. Here, attendees interacted with astronauts, enjoyed treats at the Space Dunk Station, and captured memories at the Infinity Seat while taking in the mesmerizing displays.

Dunking Beyond Earth!

For an even more interactive experience, OREO will allow fans to virtually dunk their cookies into the Milky Way by purchasing a pack and scanning a QR code. Each dunk earns points for a chance to win spectacular prizes, including a VR headset, PlayStation 5, Samsung Galaxy Phone, and even an OREO-themed trip to Japan!

A Regional Success!

Following this stellar launch, OREO is set to host an exciting space-themed experience event in Vietnam on April 19 and 20 at Thiso Mall Sala in Ho Chi Minh City. The campaign is already making waves across Indonesia, Thailand, the Philippines, and several other nations, creating a buzz that connects fans to their sense of curiosity and wonder.

Shattering Marketing Boundaries!

The OREO Space Dunk campaign has quickly become one of the most talked-about marketing initiatives in Southeast Asia, setting new benchmarks for experiential marketing while enhancing brand recognition across the region.

Lucas Levy, the regional marketing director of Mondelez SEA, celebrated the campaign’s success, stating, "OREO has always been about sparking joy and igniting imaginations. This initiative takes our playful spirit beyond Earth's boundaries, creating unforgettable experiences for our fans."

A Sweet Collaboration!

In a delightful twist, OREO has joined forces with Coca-Cola to launch limited-edition products, including an OREO Coca-Cola Sandwich Cookie and a Coca-Cola OREO Zero Sugar variant. It's a tasty partnership that showcases the synergy between two iconic brands!