OnePlus Breaks Ties with Hasselblad

In a surprising announcement, OnePlus has decided to part ways with its five-year partner, Hasselblad. This partnership, which infused Hasselblad’s exceptional color science with OnePlus’s innovation prowess, will officially come to an end.

A Legacy of Excellence

Despite the split, OnePlus emphasized that the sophisticated aesthetic and imaging approach honed during the collaboration will endure. The ‘refined aesthetic sense’ of Hasselblad is now intricately woven into OnePlus’s camera technology, ensuring that future devices continue to deliver exceptional photographic quality.

Introducing the DetailMax Engine

In an exciting move, OnePlus unveiled its new, in-house imaging engine named the DetailMax Engine. This state-of-the-art technology aims to take smartphone photography to new heights.

Designed from the ground up, the DetailMax Engine harnesses the power of computational photography to showcase scenes in their authentic form, steering clear of unnecessary embellishments or distortions. It's a game-changer for photography enthusiasts!

What to Expect in Future Devices

The upcoming flagship smartphone from OnePlus will be the first to feature this groundbreaking imaging engine, promising to elevate your photography experience. Get ready for crisp, true-to-life images as OnePlus forges its own path in the tech world!