Step into a Midsummer Dream

At this year’s Digital Transformation World (DTW) Ignite in Copenhagen, Nokia Autonomous Networks took attendees on a breathtaking journey through a captivating forest called "Midsummer Metsä." This enchanting retreat showcased live pine trees and the golden glow of solstice light, paying homage to Nokia's Finnish heritage and its dedication to pioneering innovation.

Crafting an Immersive Experience

The booth's tagline—"Sense, Think, and Act"—highlighted Nokia’s cutting-edge software and the essence of digital transformation. Andrew Burrell, head of portfolio marketing at Nokia Cloud and Network Services, remarked, "Trade shows can often feel monotonous; Nokia aimed to break this mold by transporting visitors to a serene Finnish forest. This sensory experience engaged multiple senses, offering sights, sounds, tastes, and smells that interconnected with Nokia's vision for Autonomous Networks.”

A Sanctuary for the Senses

Upon entering the Nordic Chill Out Zone, visitors escaped the chaotic atmosphere of the trade show floor, enveloped in a tranquil forest setting. Even without technology displays, the ambiance communicated that Nokia's Autonomous Networks embody not just intelligence but a human touch that is responsive and intuitive.

Nature’s Touch at Every Turn

The immersive experience captivated every sense. Angled LED screens simulated a mesmerizing day-to-night cycle filled with forest movement, native wildlife, and the magical glow of the aurora borealis. Relaxing sounds of wind and wildlife enriched the atmosphere, encouraging guests to linger longer. The fresh scent of pine created an authentic forest vibe, while natural textures and Finnish-inspired refreshments rounded out the sensory feast.

The Cozy VIP Retreat

At the center of this enchanting activation was a secluded VIP cabin designed for private, meaningful discussions. Inspired by traditional Finnish A-frame architecture, the cozy space invited conversations around a warm fireplace, surrounded by rustic wooden finishes.

A Demonstration Without Technology

Remarkably, the narrative of Nokia's Autonomous Networks unfolded entirely through experience—not a single tech demo was needed. Guests were encouraged to relax and share in the moment, fostering natural connections and insightful conversations throughout this unique experience.