As the clock ticks down to 2024, Nio is set to dazzle viewers with an incredible New Year’s Eve promotion on one of China’s most-watched television events. The electric vehicle company plans to give away 10 years of free use of five Onvo L60 SUVs during the gala on Hunan Television this December 31.

Nio is ramping up its marketing for its sub-brand Onvo, celebrating 100 days since the launch of the L60 model, which has quickly gained traction among electric vehicle enthusiasts. This giveaway serves as a stepping stone to boost visibility and engagement for the newly introduced SUV.

The extravagant New Year’s Eve gala will commence at 8 PM Beijing time, and it will provide a prime opportunity for viewers to score the chance of a lifetime. In a recent Weibo post, Nio's founder and CEO, William Li, excitedly announced the giveaway, encouraging fans to tune in and participate via the JD.com mobile app during the broadcast.

In an interesting twist, Li shared a brief video with Onvo president Alan Ai celebrating their latest milestone — cumulative deliveries of the L60 have surpassed 20,000 units. To break this down, the vehicle's delivery numbers for December show a significant increase, with calculations indicating that nearly 10,000 units were delivered since the start of the month.

Amidst the celebrations, potential customers are buzzing with excitement. Earlier this month, Ai hinted at an additional giveaway: if deliveries hit over 10,000 units this December, he would reward 10 lucky customers with free Nio Phones — although Li humorously remarked that it might be a small reward compared to what’s on the line this New Year’s Eve.

Nio officially launched the Onvo L60 on September 19, followed by deliveries starting shortly after on September 28. Since its debut, the electric SUV has seen a steady monthly increase in sales, but some analysts have expressed concerns over the pace of production scaling. However, Nio's management has reassured the market that this performance aligns with industry standards.

So mark your calendars for the New Year’s Eve gala, not just for the entertainment but also for a chance to drive away in a brand new Onvo L60! As the competition heats up in China's EV market, can Nio continue to capture the hearts of consumers? Stay tuned!