Entertainment

NewJeans Under Fire: Are They Just a Marketing Phenomenon?

2025-04-07

Author: Yu

Introduction

A recent post on the popular South Korean online forum Pann has ignited a fiery debate about the talent of the rising K-pop girl group NewJeans. With over 56,000 views and more than 540 upvotes, the post has sparked controversy, questioning whether the group's fame arises from genuine talent or savvy production techniques.

Criticism of NewJeans

Critics argue that NewJeans struggles to match the vocal and performance prowess of established acts like BLACKPINK. Their performances have been described as lacking depth, with some commenters suggesting that their ascent is more a product of marketing rather than musical skill. 'While they seem to put in a lot of practice, NewJeans are primarily singers, not dancers,' states one user, likening their talent to a restaurant with stunning decor but mediocre cuisine—perfectly presented, yet lacking in substance.

Backlash and Support

The backlash has garnered significant attention, with many commenters echoing similar sentiments. 'I've never heard anyone claim NewJeans has real skill. They’re known for lip-syncing, and their performance on Kim Hyun Jung’s news show was a disaster,' commented one user, adding, 'The moves at their recent Hong Kong concert were embarrassing.'

Divided Opinions Among Fans

Another user stated, 'The real reason behind their fans' outrage at Min Hee Jin’s departure is that they know deep down it reflects their lack of true artistry,' hinting at the internal struggles within the group. Other comments punctuated the criticism by likening NewJeans to 'low-quality food' in the idol industry and suggesting that even their fanbase acknowledges their limited vocal abilities.

Marketing Strategy

Interestingly, others observed that NewJeans was never marketed as a talent-focused group; instead, they embraced an attractive yet simplistic image. 'Originally, they were just about looking like pretty teenage girls rather than showcasing vocal or dance talent,' pointed out a fan.

Conclusion

This scathing critique has left fans divided, with many supporting NewJeans' visuals and the refreshing approach they bring to the K-pop scene, while critics are quick to dismiss their artistry. As the debate continues, one can't help but wonder if NewJeans can transcend this criticism and prove their worth as artists in a fiercely competitive industry.