Technology

Monday.com Unleashes 'The First Work Platform You'll Love' Campaign in Australia!

2025-05-27

Author: Jia

A New Dawn for Work Platforms!

Get ready, Australia! Monday.com, the innovative force in business software, has just launched an exciting new campaign dubbed "The First Work Platform You'll Love to Use," designed to transform how Aussies approach their workdays. This bold initiative integrates a comprehensive 360-degree marketing strategy that covers everything from online ads to eye-catching outdoor displays.

Captivating Creativity and Engaging Experiences!

This campaign shines a spotlight on the intuitive design of monday.com, demonstrating how its seamless user experience enhances workflows and boosts productivity. The heart of the campaign is all about inspiring a 'love-at-first-sight' moment for users, showcasing monday.com as an essential partner in their daily grind.

Love, Llamas, and Laughter!

Among the standout features is a charming commercial set in an office where an adorable llama appears, accompanied by a whimsical rendition of Rihanna and Calvin Harris's hit, "We Found Love." The playful atmosphere illustrates the excitement of employees discovering monday.com, showcasing how quickly they can become enamored with the platform—making it a crucial tool for success.

Aussie Attitude Meets Effortless Solutions!

Stephanie Perez-Israel, the Regional Marketing Lead for APJ at monday.com, expressed her excitement, saying, "This campaign celebrates the deep affection our customers have for monday.com, and now it's Australia's turn to experience it. Aussies appreciate tools that truly work, and we can't wait to show how monday.com makes their work lives easier and more enjoyable, no matter their role or location."

Breaking the Mold in SaaS Marketing!

Robbie Ferrara, Global Creative Director at monday.com, emphasized the campaign's groundbreaking approach, stating, "We aim to challenge the dull norms of SaaS marketing. By focusing on relatable moments, we highlight how monday.com injects joy and energy into everyday tasks, while really enhancing collaboration and productivity."

Join the Love Revolution!

To dive deeper into the fun and functionality of "The First Work Platform You'll Love to Use," be sure to check out monday.com and discover how this platform can revolutionize your work experience!