Something unexpected has emerged in the weapon selection menu of Call of Duty: Black Ops 6, and it's ruffling feathers among players.

Gamers have discovered a new feature that places advertisements for premium weapons and in-game skins right at the top of the menu. Instead of simply switching between their arsenal, players are now exposed to ads promoting virtual items costing between $20 and $30.

While the ads may not resemble traditional commercials—no fast food or clothing promotions here—their presence has raised eyebrows. One frustrated player noted, "Every time you toggle between weapon builds, you're confronted with these ads. It feels incredibly intrusive, especially when we’ve already spent a hefty price for the game!"

The backlash continued, with another user likening the game's new monetization strategy to being as obnoxious as a popular cartoon's fast-food establishment. "Call of Duty is turning into the Krusty Krab of video games," they lamented.

More players echoed the sentiment, expressing disbelief that a premium title filled with ads could happen. One user vented, "This is outrageous! They already cash in big from sales, and now they want more from us? It feels like one of those annoying free mobile games desperate for cash!"

In a community dedicated to sharing their love for the franchise, many are wondering if this is just the beginning of a troubling trend. As the gaming world watches, players are left to ponder whether the thrill of battle in Black Ops 6 is worth the relentless barrage of microtransactions.