Fortnite's Return Opens New Doors for Microsoft

With Fortnite making a triumphant comeback on iOS, courtesy of Apple’s approval, Microsoft is seizing the opportunity to enhance its game sales strategy through the Xbox app.

Legal Moves Against Apple's Restrictions

On Tuesday, Microsoft submitted an amicus brief in district court, backing Epic Games in its ongoing struggle against Apple. This brief highlights how Apple has obstructed Microsoft's attempts to sell games via its mobile Xbox app.

Challenging Apple's In-App Exclusivity

The brief asserts that Apple's practices are limiting Microsoft’s ability to offer a functional online store for in-app purchases. Microsoft is keen on providing a method where consumers can buy in-app items off-app, accessing the content through linked-out payments. However, Apple’s stringent anti-steering laws have hampered even this approach, complicating Microsoft’s communication with users and increasing operational costs.

Ongoing Struggles to Enhance the Xbox App

Despite announcing plans back in April to allow purchases of games and Game Passes within the app, Microsoft has faced significant hurdles. Moreover, efforts to introduce game streaming capabilities are yet to gain Apple’s approval.

A Call for Increased Competition

Microsoft has not refrained from criticizing Apple for its lack of compliance with a 2021 injunction, which has triggered a class-action lawsuit from developers this month. The tech giant urges the court to enforce its injunction against Apple, insisting that restored competition would boost "choice, innovation, and competition" for consumers while ensuring user security and privacy.

More Voices Join the Fight Against Apple

Epic Games has rallied additional support, sharing various amicus briefs from prominent organizations like Spotify and Digital Content Next, further intensifying pressure on Apple. Industry experts predict a growing coalition of players seeking avenues to bypass Apple's in-app purchase fees.

The Stakes for Apple Are High

Legal expert Jason Frankovitz predicts hefty challenges ahead for Apple. The softening of its historically monopolistic hold on the App Store could open the floodgates for others looking to assert their rights. "Now that Epic has achieved this victory, those with content to sell will undoubtedly attempt to capitalize on this momentum," he cautioned.

Apple's Determination to Maintain Control

Anticipating fierce resistance, Frankovitz notes that Apple will likely contest the injunction vigorously, arguing from multiple angles including technological challenges and potential competitive disadvantages. While some of Apple's claims may lack substance, particularly regarding technical feasibility, it's argued that their strengths may lie in legal and regulatory arguments.

Ultimately, the outcome of this legal battle could reshape the landscape for mobile gaming and app purchases, allowing for greater consumer choice and enhanced competition.