Metavrse, an innovative platform dedicated to 3D creation for the spatial web, has recently appointed Julie Smithson as its new president and CEO. This strategic move is set to redefine the company's trajectory as it aims to expand its contributions to the metaverse and immersive digital experiences.

Based in Toronto, Canada, Metavrse initially emerged as a virtual shopping mall concept, allowing users to shop for both digital goods and real-world products in an engaging virtual environment. The company, founded by the husband-and-wife duo Alan and Julie Smithson in 2015 during the initial buzz surrounding virtual reality, officially incorporated in the spring of 2016. The couple’s vision began taking shape with their ambitious project, TheMall, launched in 2022, envisioned to house a staggering 100 floors of virtual retailers.

With the rebranding under Julie Smithson’s leadership, Metavrse is shifting its focus to 3D creation for the spatial web, emphasizing Extended Reality (XR), metaverse experiences, and enhanced 3D projects. "Our mission is to make the metaverse creation experience as intuitive as possible,” stated Smithson, expressing her excitement for the future. The integration of artificial intelligence with spatial web technologies is central to their vision, aimed at empowering users of all technical backgrounds to effortlessly craft immersive virtual worlds and experiences.

Before ascending to the CEO role, Julie Smithson served as the company's Chief Operations Officer and cofounder. Under her guidance, the firm has successfully completed over 200 3D projects for notable clients such as Microsoft, T-Mobile, Samsung, Wipro, JP Morgan, and Mars-Wrigley, among others. Recognized as one of the “Top 100 Women of the Future, 2024,” her leadership has been a pivotal force in the company's rapid growth.

With aspirations to inspire innovation across various industries—including education, training, marketing, retail, and entertainment—Metavrse is preparing to relaunch its flagship platform. This new iteration will streamline the process for creators, enabling them to develop and deploy immersive content directly within their web browsers, eliminating the necessity for complex hardware or software configurations. This transformation represents a significant leap forward, opening doors for diverse users to actively participate in shaping the future of the spatial internet.

As the landscape of the metaverse continues to evolve, all eyes will be on Julie Smithson and her groundbreaking initiatives at Metavrse, a company poised to redefine how we interact with digital spaces.