Meta’s Reality Labs is set to revolutionize the world of smart eyewear with its latest venture: a new line of Oakley-branded smart glasses specifically designed for athletes. According to a report by Bloomberg’s tech insider, Mark Gurman, these innovative spectacles aim to build on the success of the Ray-Ban Meta glasses.

The forthcoming smart glasses are expected to be modeled after Oakley’s popular Sphaera design, featuring a strategically repositioned camera that will be centered within the glasses frame. This design enhancement promises to provide athletes with a more streamlined experience, allowing for better visuals and easier access to essential data during physical activities.

What makes this move particularly interesting is Meta's intention to leverage Oakley's strong reputation and “cult-like” following among fitness enthusiasts, including cyclists, runners, and rowers. By targeting this niche audience, Meta hopes to create a buzz that could introduce smart glasses to a wider consumer base, making them a must-have accessory beyond just tech aficionados.

But that’s not all! Meta is not just focusing on smart glasses; the company is also exploring an array of advanced, AI-powered devices. This includes innovative camera-equipped earbuds and a cutting-edge smartwatch, all aimed at enhancing the user’s interactive experience.

Furthermore, they are reportedly developing a high-end, $1,000 pair of smart glasses, based on the Ray-Ban design, featuring an augmented reality display integrated into the lens.

These developments indicate Meta's commitment to not only innovate but also to stay ahead in the competitive tech landscape, setting the stage for a future where smart eyewear becomes part of everyday life for athletes and casual users alike.

Exciting times lie ahead for tech and fitness enthusiasts! Will these smart glasses become the next big thing? Stay tuned!