The Allure of Compact Living

In a world where space is a luxury, what truly defines the perfect small home? According to homeowner Jacqueline Goh from Singapore, it’s all about being "compact, functional, and well-designed." Her one-bedroom Housing Board flat in Fernvale has inspired countless viewers, evidenced by a YouTube tour that has gained over 900,000 views since its release in 2024.

Goh demonstrates clever features throughout her 506 sq ft space—transforming a shoe rack into a bench, cleverly concealing storage behind chic cabinetry, and seamlessly integrating a pull-up bar beneath a matching shelf. "This isn’t just a house; it’s a home," a viewer remarked, echoing a sentiment that captures the ethos of the popular YouTube channel 'Never Too Small'.

From Humble Beginnings to a Global Movement

Founded in 2017 by Colin Chee, 'Never Too Small' has burgeoned into a viral sensation, amassing over three million subscribers. It elegantly captures the narratives and design journeys of small homes from across the globe, showcasing how individuals navigate the challenges of compact living.

Colin, at 42, reflects on his eight-year journey curating these unique spaces. He defies conventional wisdom by advocating for a bit of organized chaos. "Embrace the mess rather than conceal it," he explains. The essence of a home often lies in its lived-in charm, making it a sanctuary that resonates with everyday life.

Designing Within Constraints

In his own compact Melbourne studio, Chee creatively utilized a modest budget of just A$5,000 to craft a personalized living space filled with multifunctional furniture and cherished second-hand finds. "When you give yourself limitations, creativity flourishes," he asserts, highlighting his favorite piece: an extendable desk adorned with character rather than perfection.

The Evolving Narrative of Tiny Spaces

Initially focusing on minimalistic aesthetics, 'Never Too Small' has evolved to spotlight the real, lived realities of its featured homes. "We embrace visual clutter; it tells the story of how space is truly used," Colin shares, noting that younger inhabitants often desire flexible, budget-friendly designs that reflect their dynamic lifestyles.

Viewer feedback reveals a keen interest in DIY projects and affordable solutions—84% prefer adaptable layouts over rigid designs. Clearly, the audience resonates with the channel's authentic, engaging storytelling.

Rethinking Space, One Video at a Time

The secret to 'Never Too Small' lies in its unique perspective, allowing non-experts to present relatable and straightforward design ideas. With a growing team of 11 and collaborations with freelance videographers, Chee continues to handpick homes that capture intriguing layouts and innovative uses of space.

His belief that even mundane apartments can harbor ingenious ideas illustrates a refreshing take on interior design. Small adjustments, like shifting a door a few centimeters, can revolutionize the utility of a space.

Colin Chee’s journey with 'Never Too Small' not only showcases the beauty of tiny living but redefines what it means to make a space feel like home—one compelling video at a time.