Marshall Introduces the Heston 120 Soundbar

Stepping into a new product territory can be daunting, especially in today's unpredictable market. Yet, Marshall—the iconic brand famous for its guitar amplifiers—boldly unveils its debut soundbar, the Heston 120, priced at a formidable $1,000. This ambitious move is sure to shake things up in the audio landscape.

Going Big or Going Home

Gustaf Rosell, Marshall’s Chief Product and Innovation Officer, admitted that launching a premium product is somewhat intimidating. However, he expressed that entering this new audio segment required a show of confidence: "We wanted to start at the high end to make a statement—this is us being serious about soundbars." The concept has been in discussion for five years and development for three, culminating in the launch of the Heston 120.

Unmatched Sound Quality with Advanced Features

The Heston 120 is no ordinary soundbar; it boasts a 5.1.2-channel Atmos and DTS X configuration with 11 dedicated drivers designed to create a rich, immersive sound experience. To tackle the complexities of multi-channel audio, Marshall enlisted experts—including talent from the automotive sector—to help finely tune the device. Working alongside Dolby, they achieved accurate sound placement, promising an auditory experience that can elevate both music and TV.

Designed for Auditory Excellence

Rosell emphasized the importance of versatility—striking the perfect balance between music playback and enhancing television audio. With options for AirPlay 2, Googlecast, and Bluetooth LE, along with integration for streaming services like Tidal and Spotify Connect, the Heston 120 offers a multifaceted solution for music lovers.

Stylish Yet Distinctive Design

While Marshall’s signature look evokes images of vintage amps, the Heston 120 embraces a more refined aesthetic that stands out without overwhelming. "In a market where soundbars often blend in, we aimed for something more unique—it's a statement without being too flashy," Rosell noted.

Competing in a Crowded Marketplace

Marshall understands it’s entering an aggressively competitive arena dominated by big names. Rosell clarified that the target audience is not limited to audiophiles seeking complex setups but rather consumers who prioritize both ease of use and excellent sound quality—paving the way for Marshall to challenge brands like Sonos, Sennheiser, and Sony.

Future Innovations on the Horizon

But the excitement doesn't stop with the Heston 120. Marshall teases the upcoming Heston 60, a smaller soundbar, and the Heston Sub 200, a wireless subwoofer, alongside plans for satellite speakers—allowing compatibility with various brands, including its own portable speakers.

Pre-Order Now for a New Audio Experience

Eager consumers can pre-order the Heston 120 through Marshall’s website, with an official launch set for June 3. Buckle up for a sound revolution from a brand ready to redefine its legacy in home audio.