Sport

Manchester United Supporters' Trust Pressures Sir Jim Ratcliffe Over Ticket Price Hike Amid Fan Backlash

2025-01-27

Author: Wei Ling

Introduction

In a bold move that has ignited fervent fan outrage, the Manchester United Supporters' Trust (MUST) has reached out to co-owner Sir Jim Ratcliffe, urging him to reconsider the controversial decision to hike matchday ticket prices to £66 per game. This mid-season increase has stirred an already restless fanbase, especially given the lack of concessions for children or pensioners.

Fan Backlash

The decision has not gone unnoticed, with supporters taking to social media to express their displeasure. An intense confrontation occurred when Ratcliffe left Craven Cottage last Sunday, where fans openly criticized the ticket prices, with one supporter accusing him of "taking the p***." The footage of this heated exchange quickly went viral, amplifying the ongoing outcry against the price hike.

Ratcliffe's Stance

Despite the backlash, Ratcliffe remains steadfast in maintaining the new pricing structure. In response, MUST drafted a letter to the Manchester United co-owner, imploring him to reconsider and cautioning that this is the "worst possible time" for such significant changes, especially with the team struggling this season.

MUST's Letter

The letter emphasizes a united front among Manchester United supporters, fueled by a collective passion for the club's success. It reads, "As representatives of the Manchester United supporter community, we want to remind you of the importance of timing and the long-term consequences that ticketing policy changes can have on fan morale."

Concerns Over Fan Morale

MUST highlighted that with a struggling squad and a decline in fan sentiment, this could risk further dissatisfaction and division among supporters. They advocated for a more measured approach that prioritizes the need for unity and collaboration as the team seeks improvements on the pitch.

Ticket Sales and Accessibility

Ratcliffe stated earlier that the ticket hike would affect only a small proportion of fans, as 97% of tickets were already sold. However, the remaining tickets and those resold will be subject to the new prices, raising concerns that even a small increase can have a profound effect on accessibility for many loyal fans.

Alternative Strategies

The letter also urged Ratcliffe to consider alternative strategies that could engage supporters more effectively without burdening them financially. As the club navigates these turbulent waters, the pressure mounts on leadership to respond to the voices of its devoted fanbase—everyone is watching to see if they will heed these calls. Fans deserve to feel valued, especially during challenging times.

Conclusion

As Manchester United continues a disappointing season, the eyes of the football world remain on Sir Jim Ratcliffe—will he listen to the voices of the fans or continue down this controversial path? Only time will tell how this saga unfolds.