Introduction

In an exciting development for the future of broadcasting, iWedia, known for their innovative connected TV software solutions, has announced a strategic partnership with the esteemed Fraunhofer IIS technology research institute. Together, they aim to integrate MPEG-H Audio into iWedia’s ATSC 3.0 software stack, a crucial step towards bolstering Brazil’s upcoming DTV+ broadcast standard.

Impact on Audio Performance

This powerful collaboration promises to elevate audio performance on Android TV devices, providing viewers with an immersive and personalized sonic landscape that could change how we experience television. With the integration of MPEG-H Audio technology, audiences will soon enjoy custom sound settings, enhancing their overall entertainment experience.

Strength of the Partnership

By merging iWedia's in-depth expertise in ATSC 3.0 and Fraunhofer IIS's pioneering advancements in MPEG-H Audio, this partnership is set to ensure that Android TV devices not only comply with the new DTV+ standard but also redefine the capabilities of broadcasting in Brazil. The technology will cater to the needs of manufacturers, streamlining the adoption of MPEG-H Audio and simplifying its implementation in various products. This will allow unique handling of audio data and user preferences through an expansion of the Android TV Input Framework (TIF).

Leadership Insights

Hans-Jürgen Desor, CEO of iWedia, expressed his enthusiasm, stating, "This partnership with Fraunhofer IIS is essential for us to deliver cutting-edge solutions that align with emerging broadcast standards like DTV+ in Brazil. Our comprehensive knowledge spanning the Android TV framework to native codec implementations ensures that viewers will enjoy not just state-of-the-art broadcasts, but an exceptional and tailored audio experience."

Adrian Murtaza, Chief Business Development Manager at Fraunhofer IIS, added, "MPEG-H Audio offers immense benefits for broadcasting, and we are thrilled to collaborate with iWedia. By incorporating these advanced audio capabilities with ATSC 3.0, we are paving the way for an immersive and customizable audio experience, catering specifically to Brazilian consumers."

Conclusion

With Brazil gearing up for the launch of DTV+, this partnership heralds a new era of broadcasting that prioritizes viewer experience and technological advancement. Are you ready to witness the audio revolution? Stay tuned for more updates on this developing story!