Collaboration Announcement

In a thrilling collaboration that has sent shockwaves through the gaming community, Grammy-nominated music sensation Madison Beer has officially teamed up with the LEGO Group and Epic Games to promote the launch of LEGO Fortnite, which has just gone live as part of an action-packed December for gamers worldwide.

What's New in LEGO Fortnite?

This month, LEGO Fortnite expands its universe with a major update for LEGO Fortnite Odyssey and the release of an all-new social roleplay game titled LEGO® Fortnite Brick Life. This initiative marks a significant step as LEGO Fortnite transforms into a centralized hub for family-friendly LEGO experiences within the popular Fortnite platform.

Madison Beer's Role

With over 74 million followers across her social media channels, Madison Beer is the perfect ambassador for this campaign. Fans can catch her vibrant content celebrating the LEGO Fortnite launch across various platforms, including Facebook, Instagram, YouTube, Reddit, Twitch, and TikTok. Notably, Madison hosted an electrifying livestream on her official Twitch channel on December 20th, delighting viewers with gameplay and adventures in both LEGO Fortnite Odyssey and LEGO Fortnite Brick Life.

Gameplay Features

The campaign showcases Madison in two unique roles. In LEGO Fortnite Odyssey, she bravely gathers fellow gamers to take down the notorious Storm King. Conversely, in LEGO Fortnite Brick Life, she dons the persona of a real estate mogul, guiding players on how to make new friends, explore vibrant locales, and even snag their dream job in the whimsical city of Brick Bay.

Madison Beer's Excitement

Expressing her enthusiasm, Madison stated, “Teaming up with the LEGO Group and Epic Games to dive into the world of LEGO Fortnite has been an absolute blast! These new updates offer next-level experiences, from battling the Storm King to creating a unique world in LEGO Fortnite Brick Life. There’s so much to explore. Can’t wait to see you in LEGO Fortnite!”

The Launch and Digital Experience

The revamped LEGO Fortnite combines all LEGO-themed content in Fortnite, streamlining family-friendly play experiences, and reinforcing the LEGO Group and Epic Games' long-standing commitment to creating enriching digital spaces.

What's New in LEGO Fortnite Odyssey and Brick Life?

In the latest update for LEGO Fortnite Odyssey, players encounter the Storm King in a thrilling survival mode called Storm Chasers. With his storm-wild armies led by the enigmatic Raven, the challenge is steep as players must unite to halt his sinister quest of domination. On the flip side, LEGO Fortnite Brick Life celebrates creativity where the only limit is your imagination! Players can roam this bustling city alongside up to 31 others, discovering charming cafes, busy town squares, and numerous interactive job opportunities. Whether you fancy becoming a mystical Fortune Teller, a sushi chef, or even a cunning Scoundrel, there’s no shortage of fun to be had!

Enduring Partnership

This recent launch is a testament to the enduring partnership between Epic Games and the LEGO Group, focused on creating safe, fun, and engaging digital experiences for children and families. Following the initial rollout of LEGO Fortnite last year, this collaboration continues to deepen with new tools and creative elements being released for Fortnite creators, encouraging players of all ages to embrace creativity and collaboration.

Join the Adventure!

Stay tuned for more exciting developments and adventures awaiting you in the vibrant realms of LEGO Fortnite! Don’t miss out on the thrilling fun—join Madison Beer and dive into this LEGO-filled universe!